Apple adjusts 2026 fall new device orders, increases iPhone Duo order by 30%

According to sources from Apple's supply chain, Apple has made structural adjustments to its 2026 autumn smartphone orders: orders for iPhone Duo have been increased by 30%, although the total quantity still does not exceed 10 million units. Orders for iPhone 18 Pro have been reduced by 10%–15%, while orders for iPhone 18 Pro Max have been increased by 10%–15%. The total order volume for the iPhone 18 Pro series remains unchanged. "This means that sales are shifting towards higher-value products, which overall benefits the performance of Apple supply chain companies," a person from Apple's supply chain told reporters. (Securities Times).