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BUZZ - JPMorgan upgrades VF Corp to "Neutral," shares rise

BUZZ - JPMorgan upgrades VF Corp to "Neutral," shares rise

路透社路透社2026/10/09 16:06
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On October 9, shares of clothing retailer VF Corp (VFC.N) rose about 3% to $14.90 after JPMorgan upgraded its rating from "Underweight" to "Neutral" while maintaining a price target of $18. The brokerage stated that VF's sales and profit in fiscal 2027 are likely to meet or exceed market consensus, with growth expected to be mainly driven by outdoor brands—The North Face, Timberland, and Altra. JPMorgan also noted that the decline in the Vans brand has been brought under control and that wholesale orders for spring 2027 offer "high visibility" for improved performance in the second half of the year. The company is still expected to achieve an operating profit margin of about 10% in fiscal 2029, driven by more full-price sales, better inventory planning, and a shift towards high-margin brands and premium products. Out of 25 brokerages, 8 have a "buy" or more bullish rating, 15 rate it as "hold," and 2 as "sell;" the median price target is $16, according to data compiled by LSEG. As of the previous trading day's close, the stock had fallen about 20% year to date.

- ** Clothing retailer VF Corp (VFC.N) shares rose about 3%, trading at $14.90

** JPMorgan upgraded its rating from "underweight" to "neutral"; maintained a target price of $18

**The brokerage said VF's sales and profit for fiscal 2027 are expected to meet or exceed market consensus

** Growth is expected to be primarily driven by outdoor brands—The North Face, Timberland, and Altra

**JPMorgan stated that the decline at the Vans brand has been brought under control, and wholesale orders for spring 2027 provide "high visibility" for an improvement in performance in the second half of the year

** It pointed out that, supported by more full-price sales, better inventory planning, and a shift toward high-margin brands and premium products, the company is still expected to achieve an operating margin of about 10% by fiscal 2029

** Of the 25 brokerages, 8 have a "buy" or "more optimistic" rating, 15 have a "hold" rating, and 2 have a "sell" rating; the median target price is $16—data compiled by LSEG

** As of the previous trading session's close, the stock has fallen about 20% year-to-date


(To facilitate non-native English speakers, Reuters automatically translates its reports into several other languages. Because automated translations may contain errors or lack necessary context, Reuters does not guarantee the accuracy of automated translation texts and provides them only for reader convenience. Reuters accepts no responsibility for any damage or loss caused by use of the automated translation service.)

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