Porsche plans to increase the average price of its top models by about 20% before 2030.
智通财经2026/10/08 10:56Porsche plans to increase the average price of its most expensive models by about 20% by 2030, emulating Ferrari’s strategy of boosting profits by enhancing product exclusivity. On Wednesday, Porsche CEO Oliver Blume announced during an Investor Day event a multi-year revitalization plan aimed at reviving performance by reducing vehicle sales and shifting toward higher-end models. Blume stated: “We want to further elevate our brand positioning, maintain Porsche’s uniqueness, and enhance our pricing power.” By 2030, the average price of Porsche’s top models will rise from around €270,000 this year to more than €330,000. Meanwhile, the share of top models in its product portfolio is expected to increase from roughly one-third to 45%. Blume’s strategy will significantly reduce Porsche’s business scale, lowering the number of vehicles required for profitability to under 200,000 units. On Wednesday, Porsche maintained its targets of achieving a 10% to 15% operating profit margin and a maximum net cash flow margin for its automotive business of up to 12% by 2030. The company also plans to reach a 15% profit margin by 2035.
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