Google partners with Unity (U.US) to develop a next-generation gaming platform: Create games by simply speaking, no coding required

According to Jinse Finance APP, Google (GOOGL.US) and Unity Software (U.US) announced a strategic partnership on Wednesday to launch a brand new integrated gaming platform later this year, aiming to revolutionize the next era of gaming.

Unity Software's stock surged nearly 6% in pre-market trading. Meanwhile, online gaming platform Roblox (RBLX.US) dropped nearly 5%.

The two companies emphasized that the new platform will combine Google's powerful AI capabilities, the reach of Google's products with billions of users, and Unity's expertise in game development. Furthermore, this initiative will empower millions of new creators to make games and deliver new experiences to billions of players around the world.

The companies highlighted that the core element of this collaboration is Google's experimental new Playground platform—launched today—which allows users (aged 18 and above) to generate and customize playable games using natural language prompts, with no programming required.

In addition, Google and Unity will launch an extended creative experience called Unity Spark later this year, a product designed for a new generation of creators.

Playground equipped with Unity Spark will retain its easy-to-use interface while unlocking powerful professional-grade mechanics, high-fidelity 3D capabilities, and the ultimate flexibility of Unity runtime. This will ensure the development of a complete ecosystem: creators can start with a simple text prompt and, through collaboration with Unity as their preferred partner, grow to a level where they can build immersive, premium experiences.

The two companies stressed that this partnership, based on Google's massive consumer ecosystem, will provide creators with a global stage. With intuitive publishing tools, creators can easily reach gaming audiences worldwide.

Google will also feature outstanding works created with Playground across its network to celebrate the new generation of creators and inspire them to explore the advanced tools available in Unity Spark.