Google Pixel 10a price increased by $100 to $599

Google (GOOG.US) has raised the price of its recently launched budget smartphone, Pixel 10a, by $100 to $599, reflecting the ongoing shortage of memory chips that is driving up the cost of consumer electronics, even affecting older devices. This week, Samsung also increased the prices of most Galaxy S26 models by $100. Last month, Apple (AAPL.US) launched the iPhone 18 Pro and Pro Max at higher prices than the previous generation and raised the prices of some older models. When Google launched the Pixel 11 series in August this year, the prices of each model were generally raised by $100 compared with the previous generation, although the impact of the price hike was partly offset by increasing the base storage capacity.