Updated Version 1 - As the holiday shopping season approaches, Target has lowered the prices of nearly 2,000 products.

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Reuters, September 29 - Target (TGT.N) announced on Tuesday that it will lower prices on nearly 2,000 household items, clothing and accessories in order to attract cash-strapped consumers ahead of the crucial holiday shopping season.

Previously, Target had announced price cuts on more than 3,000 products earlier this year (link), at a time when the major retailer, led by CEO Michael Fiddelke, was navigating a cautious consumer environment.

“Customers are looking for high-quality products at great value, and that is something we are committed to providing every day,” said Chief Merchandising Officer Cara Sylvester.

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