Adobe Enters Into Partnership With National Hockey League Focused on AI-Powered Fan Experiences

10:15 AM EDT, 09/28/2026 (MT Newswires) -- Adobe (ADBE) has entered into a partnership with the National Hockey League, becoming the official creative, marketing and AI partner of the sports league, the company said Monday. Under the partnership, Adobe will provide AI technology to support the NHL's global expansion efforts and enable highly personalized fan experiences, according to a statement. The partnership will give the league and its 32 clubs access to Adobe CX Enterprise solutions, the company said. Financial terms of the partnership were not provided. Price: 227.57, Change: -7.90, Percent Change: -3.35