Viant expands Direct Access to enable deal-based CTV buying across major publishers

Bitget2026/09/24 13:03

Bitget offers one-stop trading for cryptocurrencies, stocks, and gold. Trade now!

A welcome pack worth 6200 USDT for new users! Sign up now!

Viant Technology expanded its Direct Access CTV supply-path product to support private marketplace and programmatic guaranteed deals.
Rollout is live across major CTV publisher platforms, covering 94% of programmatic demand, based on Jounce Media data.
Expansion extends Viant’s fee-free direct buying model to deal-based transactions, aiming to lift working media and improve supply transparency.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Viant Technology Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260924512386) on September 24, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

Understand the market, then trade.

Bitget offers one-stop trading for cryptocurrencies, stocks, and gold.

Trade now！

Viant expands Direct Access to enable deal-based CTV buying across major publishers

You may also like

Crypto prices