BUZZ - Online travel-related stocks fall as investors assess the threat posed by Muse, a product under Meta.
路透社2026/09/23 16:41September 23 - ** As analysts assess the threat posed by Meta Platform’s META.O Muse AI assistant, shares of online travel-related companies have fallen (link)
** “How consumers will utilize these tools, and how fierce competition in this space will become, remain clearly uncertain at present, but Muse’s innovative approach and its broad potential to disrupt retail profit pools will likely continue to exert significant pressure on the price-to-earnings ratios of marketplace platform stocks,” RBC Capital Markets equity analyst Brad Erickson said in a report
** Expedia (EXPE.O) fell 7.1% to $261, hitting a two-month low; EXPE announced collaboration with Muse on Tuesday
** Airbnb ABNB.O dropped 5.7%, Booking Holdings BKNG.O fell 4.4%, both among the top decliners in the S&P 500 index .SPX
** “The pressure to integrate with Muse (or other intermediary channels) may not be a bad thing for BKNG or ABNB. But it does add to the importance of execution in any potential future integration,” said Morgan Stanley analysts
** Arun Sundaram, Senior Vice President of Investment Strategy at CFRA pointed out that companies relying on “consumer inertia” (i.e. the tendency for customers to keep purchasing the same product or using the same service out of habit) could face particularly high risks if AI agents make it easier for users to compare different options
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