Comscore partners with datafuelX to integrate measurement currency into TV, CTV planning workflows
Bitget2026/09/23 16:00- Comscore signed a national data-integration partnership with datafuelX to embed its measurement data into forecasting, pacing, posting workflows.
- Integration targets seamless adoption of Comscore currency for linear buying on advanced audiences, age-and-gender demographics within existing planning systems.
- Comscore OpenAP advanced-audience segments will be available through datafuelX starting in Q3 2026.
- First client integrations went live last month, expanding measurement optionality for network groups without rebuilding internal workflows.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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