McDonald's announces new financial targets and supports franchisees in upgrading restaurants.
智通财经2026/09/23 12:31Show original
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McDonald's (MCD.US) announced new financial targets on Wednesday, including increasing operating profit margins, launching training programs to improve food quality, and planning to provide financial support to franchisees during restaurant renovations. In June of this year, McDonald's released its latest growth strategy, "McDonald’s > NEXT". The plan includes a brand new restaurant design, tastier food and drinks, innovation driven by consumer demand, and core initiatives such as enhancing employee service levels. However, prior to Wednesday, company executives rarely disclosed how the plan would be implemented or how it would affect the company's financial performance in the coming years. This strategic adjustment comes as McDonald's U.S. business is seeking to recover from sluggish sales; at the same time, persistently high inflation has also led to a decline in the frequency of consumer visits to its restaurants.
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