Best Buy, Amazon expand Fire TV partnership, open ad inventory to Best Buy Ads

Bitget2026/09/23 11:01

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Best Buy expanded a multiyear partnership with Amazon to open Fire TV ad inventory on Insignia TVs to Best Buy Ads.
Beginning February 2027, Best Buy Ads will use Amazon Ads programmatic technology, including AI tools, to plan and optimize campaigns.
Fire TV remains the exclusive TV software on all Insignia TVs produced by Best Buy; Best Buy remains the exclusive retailer, including on Amazon.com.
Deal extends the companies’ 2018 tie-up, shifting beyond devices into connected TV advertising and measurement on tens of millions of TVs.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Best Buy Co. Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260923606515) on September 23, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Best Buy, Amazon expand Fire TV partnership, open ad inventory to Best Buy Ads

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