BBVA CEO Genç says bank outpaces rivals in AI adoption, targets hyper-personalized customer model
Bitget2026/09/22 14:57- BBVA CEO Onur Genç said the bank is adopting AI faster than peers, aiming for a hyper-personalized, conversational operating model.
- Blue, the customer assistant, is being developed into a financial assistant designed to better understand and anticipate client needs.
- Genç said AI’s upside extends beyond cost efficiency, citing revenue potential from personalization, advice quality, and higher commercial productivity.
- He highlighted balance-sheet momentum since December 2020, with the loan book up 62% in current euros versus 13% for European peers.
- Genç said first-half 2026 ROTE reached 22.2%, citing stronger profitability versus a 15% peer average and rising shareholder payouts.
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