RV Maker Thor Says Macro Pressures Are Becoming More Pronounced -- Market Talk
Dow Jones2026/09/22 11:310731 ET - Thor Industries says macroeconomic strains continue to weigh on consumers. "The pressures on the North American RV consumer that we described last quarter still remain, and in some instances, they are becoming more pronounced with the recent interest rate increase and elevated fuel prices," the RV maker says in prepared earnings remarks. Entry-level and mid-tier buyers are trading down to smaller and used RVs, or staying out of the market entirely for the time being, the company adds. Across Europe, consumers are generally operating from an overall healthier financing foundation, paying a higher percentage of the purchase price in cash with less reliance on finance, according to Thor. (connor.hart@wsj.com)
(END) Dow Jones Newswires
September 22, 2026 07:31 ET (11:31 GMT)
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
Supply disruptions ease, oil market bears “swiftly gather”: Brent put option bets surge to unprecedented levels
Oil traders are flocking to buy options, betting on a decline in Brent crude. As investors reposition after a sharp rise in oil prices over the past few trading sessions, bearish bets have surged to unprecedented levels.
Bridgford Foods VP Richard Eugene Bridgford acquires USD 2,054.5 in common shares
New York Federal Reserve official: U.S. Treasury purchases have no preset path, will closely monitor financing market pressures in October
Lorie K. Logan, head of the New York Fed's Markets Group, stated that the Federal Reserve will continue to assess the reserve levels within the banking system. The purchase of U.S. Treasuries for reserve management does not follow a predetermined path and may be adjusted in the future based on market conditions.
Crypto prices
More
