ZetaDisplay expands SPAR partnership to roll out retailer’s first retail media network
Reuters2026/09/09 07:49- ZetaDisplay expanded its long-standing partnership with SPAR to build the retailer’s first retail media network.
- Rollout started with a pilot program. Deployment is scheduled to run through year-end.
- Project includes installing hundreds of new in-store displays. Existing screens will be repositioned to match shopper traffic patterns.
- Network will run on ZetaDisplay’s Engage Suite. It will also be deployed across SPAR Slovenia’s stores.
- SPAR will control ad access across the network, including brand approvals, while using the platform for its own campaigns.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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