Imperial Brands buys Helwit oral nicotine owner Yoik Group for SEK 515 million

Reuters2026/09/07 08:16

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Imperial Brands agreed to buy Swedish oral nicotine maker Yoik Group, owner of the Helwit brand, to expand its European NGP portfolio.
Upfront consideration set at SEK 515 million, with an additional deferred payment tied to performance over two years.
Deal adds Helwit, a challenger brand with 3.4% share in Sweden, Europe’s largest oral nicotine market.
Acquisition more than doubles Imperial’s modern oral market share in Sweden; Yoik’s founders and team will join Imperial.
Yoik is based in Gransholm near Växjö; Helwit also sells online across Europe with limited UK retail distribution.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Imperial Brands plc published the original content used to generate this news brief on September 07, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Imperial Brands buys Helwit oral nicotine owner Yoik Group for SEK 515 million

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