Yeti Has Lost Share to Trendier Drinkware Cos. -- Market Talk
Dow Jones2026/08/13 15:0211:02 ET--Yeti Holdings' insulated water bottles aren't the go-to hydration solution anymore, having lost market share to trendier brands such as Owala and Stanley. Yeti CEO Matt Reintjes says on a call with analysts Thursday that the trend-driven momentum and share swapping that has played out in the drinkware category over the past few years poses a significant headwind. "But it has been more than counterbalanced by strong execution of our diversification and innovation strategy across the rest of the platform," Reintjes says. "This is why we continue to show overall drinkware growth, versus what this significant drag would otherwise suggest." Drinkware sales ticked up 2% in 2Q, a slowdown from 5% growth in 1Q. Shares tumble 11%. (connor.hart@wsj.com)
(END) Dow Jones Newswires
August 13, 2026 11:02 ET (15:02 GMT)
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