Celsius names Tyler Bohannon chief commercial officer in leadership realignment

Reuters2026/08/10 20:23

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Celsius Holdings named EVP North American Sales Tyler Bohannon as chief commercial officer, effective Aug. 10, 2026.
Bohannon will oversee field sales, key retailer accounts, DSD operations, revenue growth management across the portfolio.
He joined in February 2025; previously held senior roles at Nestlé Waters, Coors Brewing, Rockstar Energy, PepsiCo.
Former chief customer officer Tony Guilfoyle became chief business transformation officer on July 1, 2026.
President and COO Eric Hanson departed; he joined in early 2025, focusing on partnerships and acquisition integration.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Celsius Holdings Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260810605771) on August 10, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Celsius names Tyler Bohannon chief commercial officer in leadership realignment

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