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Grendene sells Grendene Global Brands USA to Pajar for USD 3.61 million

Grendene sells Grendene Global Brands USA to Pajar for USD 3.61 million

ReutersReuters2026/08/10 11:15
  • Grendene sold its wholly owned US unit Grendene Global Brands USA to Pajar USA under an agreement signed on Aug. 7, 2026.
  • Fixed purchase price set at USD 3.61 million, payable under terms and deadlines in the purchase agreement.
  • Pajar takes full ownership of the business, which will continue operating in the US under the new control structure.
  • The unit will keep marketing Grendene’s brands in the US through a commercial arrangement between the parties.
  • Deal shifts US execution to a local partner, aiming to streamline operations and refocus on brand and product management.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Grendene SA published the original content used to generate this news brief on August 10, 2026, and is solely responsible for the information contained therein.

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