Criteo partners with Loblaw Advance as preferred demand partner for Canadian retail media email ads

Reuters2026/08/05 11:27

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Criteo entered a partnership with Loblaw Advance in Canada, becoming a preferred demand partner for Loblaw’s retail media network.
Criteo will act as a direct sales agent for Loblaw Advance email display placements across Shoppers Drug Mart, PC Optimum, PC Express newsletters.
The tie-up expands advertiser access to Loblaw’s loyalty-linked audience, including more than 18 million active PC Optimum members.
Loblaw’s network spans about 2,500 stores, e-commerce operations, about 25 million opted-in emails sent each week.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Criteo SA published the original content used to generate this news brief on August 05, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Criteo partners with Loblaw Advance as preferred demand partner for Canadian retail media email ads

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