Zillow survey shows 88% of agents say independent buyer representation serves buyers’ interests

Reuters2026/08/03 12:02

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Zillow survey of 366 U.S. agents finds 88% view independent buyer representation as in buyers’ interest; 61% see it benefiting agents.
Access to all listings seen as essential for buyers by 86% of agents; 70% say it benefits agents, highlighting incentive conflicts.
Commission negotiation shows the widest split: 77% say it helps buyers; 46% say it helps agents.
Zillow cites prior analysis showing same-agent transactions cost sellers USD 1.49 billion over three years, or about USD 2,165 per home.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Zillow Group Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202608030800PR_NEWS_USPR_____SF17321) on August 03, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Zillow survey shows 88% of agents say independent buyer representation serves buyers’ interests

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