Summary of Key Points from McDonald's Earnings Report

Despite the turbulent global economic environment, McDonald's revenue and profits exceeded the average expectations of Wall Street analysts: Adjusted earnings per share (EPS) reached $2.83, with analysts expecting $2.74. Revenue was $6.52 billion, up 9% year-on-year, compared to analyst expectations of $6.47 billion. Net profit was $1.98 billion, showing steady growth compared to $1.87 billion in the same period last year.2. Growth logic: driven by "unit price" rather than "foot traffic". Global same-store sales increased by 3.8%, with domestic U.S. stores up 3.9%. The core driver: the growth in sales was not due to an increase in store visits, but rather the rise in average transaction value. This indicates that McDonald's successfully offset traffic pressure by raising prices and promoting premium products, such as the oversized Big Arch burger launched in March.Collaborative effect: Despite not offering discounts, the partnership meals with Super Mario Galaxy and KPop Demon Hunter made significant contributions to revenue.