Ads3 has entered a strategic partnership with Okratech Token (ORT) to create a bridge between the decentralized infrastructure of the Web3 industry and real-world utility. The emphasis is now placed on real value, rather than just speculation as seen in prior cycles. The goal of this partnership is to create a platform that leverages Ads3’s AI-driven ad intelligence and Okratech’s multi-product ecosystem which includes decentralized employment and digital identity to support data-based user acquisition and provide users with legitimate Web3 use cases.
Bridging the Gap Between Freelancing and Web3 Utility
The Okratech Token (ORT) is seen as a key foundational element for what many are calling a “decentralized work” economy. As their suite of products, such as decentralized freelance platforms and web3 tooling, is being developed, Okratech also addresses the inefficiencies that exist in the traditional labor market with this ecosystem which utilizes blockchain-based identities to create trust and transparency amongst users, enabling individuals to use multiple dApps while being able to verify their professional reputation.
The partnership is especially timely due to the transition of the gig economy towards blockchain solutions. Okratech is creating an economy that can sustain itself using the ORT token as a means of incentive and transaction, so all value flows directly to the contributor instead of an intermediary.
Powering Growth Through AI Intelligence
Having a strong product alone doesn’t create a thriving Web3 ecosystem. There also must be methods for obtaining and keeping users. Ads3 is a revolutionary new way to advertise using artificial intelligence and provides all the necessary tools to help a project’s success using data-driven marketing techniques. Unlike traditional digital marketing, which typically relies on invasive tracking, Ads3 uses a cross-ecosystem approach that is consistent with the values of a decentralized web.
Working with Okratech, Ads3 will assist to better connect decentralized service providers with their target customers. This partnership improves the current mechanisms of how users are discovered by shifting from “attention-based” to “identity-based” growth models; thus, allowing users to be located based solely on actual on-chain transactions and career aspirations.
A Shared Vision for a User-Centric Economy
This partnership revolves around the shared idea of Web3 moving in the direction of an open and user-friendly economic future. Both teams have already stressed that the success of Web3 will rely on delivering real-world, usable value. In combining Okratech’s working infrastructure with Ads3’s distribution intelligence, this partnership establishes a new bar for achieving sustainable development within Web3.
Conclusion
Ads3 and Okratech Token have formed a strategic partnership that goes beyond mere Marketing Alignment, but instead, represents a strategic integration of Growth Intelligence with Real-World Use Cases. The rise of Decentralized Freelancing implies that the ability for decentralized freelancers to reach potential users using Intelligent, Non-Intrusive A.I. will be instrumental in creating successful outcomes.
For those who want to learn more about the technical side of growth on-chain, you are encouraged to review IAB’s (Interactive Advertising Bureau) Insights on Blockchain to learn about Decentralized Marketing Standards. Collectively, the two companies will enable the creation of a Web3 Economy that puts Substance before Hype.
