Fox Corp and Polygon Labs launch blockchain-based protocol to combat deepfake distrust

Fox Corp. and Polygon Labs have launched Verify, a protocol that utilizes blockchain technology to protect intellectual property and verify the authenticity of content. The technology has been seen as a viable solution to the issue of deepfake distrust by government regulatory committees and publishers. The use of blockchain technology allows for the establishment of the veracity of data and the authentication of media assets. This is particularly important in a world where AI-generated content is being produced at an unprecedented pace and consumers need to be able to trust the content they are consuming.